Introduction
At Din Tai Fung, everything begins with the Xiao Long Bao (XLB). It’s our signature handcrafted soup dumpling with 18 delicate folds, prepared with precision and care since our beginnings in Taiwan, 1958. Many of you may not know, but before dumplings, there was oil. Din Tai Fung first opened as a shop selling wholesale oil, where a humble bottle of oil helped build what would become a global dumpling legacy.
Over the decades, we’ve seen many of you enjoy Xiao Long Bao in wonderfully unique ways. From the elegant slurp to joyful spills, or crafting your very own technique. We’d love to celebrate every one of those moments, and now, we invite you to be part of the XLB legacy with a social media challenge.
Enter the XLB Challenge – the brief
Post a photo or video experience of how you enjoy a Xiao Long Bao on social media, whether it’s traditional or entirely your own.
How to Enter:
1. Follow and tag @DinTaiFungUK when posting your experience on Instagram or Tiktok
2. Make sure you are using the hashtag #XLBchallengeUK
3. Tag 3 friends to take on the challenge too
Submission deadline: 28 September, 2025. Winners will be contacted directly via Instagram dm by 5th of October.
Top Prize: 🏆 Selected for originality, style, or sheer XLB joy.
Win a private Xiao Long Bao Masterclass for four, learn the art of dumpling folding from our expert chefs.
Creative Prize: ✨ Selected for the think-outside-the-basket XLB enthusiast.
Win a limited-edition Din Tai Fung merchandise bundle.
Looking for inspiration? Watch our perfect guide to enjoying a Xiao Long Bao here.
Submission T&CS, Ownership and Rights
Your video/post remains entirely yours. By participating in this competition, you grant Din Tai Fung UK the right to feature your submission across our marketing, promotional, and advertising channels (such as social media, our website, menus, or in-store displays). This is purely to celebrate and showcase your creativity. We have no intention of claiming ownership of your content and will always credit you appropriately.
Your Representation
By submitting your content, you confirm:
- You are the rightful owner of the content or have the necessary rights to grant Din Tai Fung UK permission to use it.
- Your content does not infringe on anyone else’s privacy, copyrights, intellectual property, or other rights.
- Sharing your artwork does not violate any agreements with third parties.
How Your Content Will Be Used
We may make minor adjustments to your content (e.g., resizing or adding branding) to fit our display or format needs. Any such use will always include proper credit to you.
Questions?
Email us at enquiries@dintaifung.co.uk if you have any questions.